From idea to market – faster
Taking medical devices from an idea to the market is challenging. Many ideas and investments stall at a pre-clinical stage or are severely delayed by limited business expertise and money at the start of the project.
The time from idea to market for innovative medical device ideas needs to be shortened, opening the window of opportunity for increased exit potential and return on investment.
A good idea needs a strong injection of a ‘sense of urgency’ right from the beginning with focus on those project deliverables that truly bring the project successfully forward.
Funding committed for the life of the project and an expert team are prerequisites for bringing innovative medical devices to the market place in the shortest possible time.
A medical device project relies heavily on the innovators’ expertise and experience, however this expertise is mostly vertical (e.g. technical) and other, much needed disciplines required to build a successful enterprise are lacking.